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Author: Siby Kuriakose

SMS Marketing India

August 8, 2010
| No Comments
| SMS Marketing

Does SMS marketing work in India? Is it an effective marketing tool? Today sending business messages or advertising on mobile phones costs next to nothing. 1 Lakh SMS at 3 paise  or 5 paise per message! As a marketer, i would think this is a very effective price to reach out to a targeted audience….

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Posted in SMS Marketing Tagged SMS Marketing India Leave a comment

Funny Facebook Groups

April 20, 2010
| No Comments
| Found on the Web

Here’s our list of funny facebook groups. Does reveal a lot about us social animals… I’m sorry, I just can’t hear you over the sound of me being so awesome You instantly piss me off when I see you. tripping but not falling and then pretending it never happened I forgive but i never forget I…

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Posted in Found on the Web Tagged facebook groups, funny facebook groups Leave a comment

Time for a Google Search

April 1, 2010
| 2 Comments
| Search Engine Optimization

How much time does it take for Google to return search results for a query? Apparently, 0.68 times the velocity of an unladen swallow (or) 0.04 femtogalactic years 0.09 centons 0.18 microweeks 0.07 microfortnights 2.00 shakes of a lamb’s tail 23.00 skidoo 0.03 nanocenturies 0.53e-15 epochs 1.21 gigawatts 84.40 jiffies at warp 8.96 at 5.44…

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Posted in Search Engine Optimization Tagged at warp, centibeats, centons, epochs, femtogalactic years, gigawatts, jiffies, microfortnights, microweeks, nanocenturies, parsecs, Planck times, shakes of a lamb's tail, skidoo, times the velocity of an unladen swallow 2 Comments

Meta Description Tag is required!

December 28, 2009
| 1 Comment
| Search Engine Optimization

The meta description tag is back!!. For all those who are following Search Engine Optimization rules as laid down by Google and have taken to heart that the meta tags don’t matter any more, eat this! Meta Tags have always served the purpose of telling us what the HTML page is all about. This is now more…

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Posted in Search Engine Optimization Tagged description tag, meta description tag, meta tags, Search Engine Optimization 1 Comment

Why scantily clad women will not generate click-throughs…

November 15, 2009
| No Comments
| Pay Per Click

First the picture I saw this display ad while browsing through a tech site! Before you think it, yes it did catch my attention and let me assure you with confidence, it will do that to for all males of the human race. But what did it make me think? cheapshot, loud, vulgar, desperate, tricky…

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Posted in Pay Per Click Tagged display advertising, nudity in advertising Leave a comment

Facebook looking to signup more Indian users

October 14, 2009
| No Comments
| Internet in India

Facebook has 4.4 million users in India (as on October 14th 2009). While this is impressive indeed, the rate of growth has been nothing short of phenomenal. We had reported earlier here that in July 2009 facebook was adding new members at the rate of 25,000/day! We checked recently and discovered that since then (i.e….

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Posted in Internet in India Tagged facebook in india, facebook indian users, orkut in india, orkut vs facebook Leave a comment

Introduction to Digital Marketing – Social Media Optimization Case Study

September 23, 2009
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| Social Media Optimization

Introduction to Digital Marketing – Case Study – Social Media Optimization View more presentations from Siby Kuriakose. Marketing 101, an event organized by Altius Consulting was held at Hotel Atria on the 11th Of September 2009. Designed to act as a primer for SMBs, Startups and entrepreneurs the day long event had interactive sessions on…

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Posted in Social Media Optimization Tagged Digital Marketing, Digital Marketing 101, Search Engine Optimization(SEO), Social Media Advertising, Social Media Optimization, Social Media Optimization Case Study Leave a comment

Google Dominates Internet Landscape in India

September 15, 2009
| No Comments
| SEM India

In India, Google Sites accounted for 88.4 percent of all searches conducted, and had commanding share of time spent in social networking with Orkut (68.2 percent), maps with Google Maps (63.9 percent), multimedia with YouTube (82.8 percent). It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6…

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Posted in SEM India Tagged Blogger, Gmail, Google Dominates Internet Landscape in India, Google In India, Google Maps, Google Sites, Orkut, YouTube Leave a comment

Orkut’s Popularity in India – Orkut Zeitgeist 2009

August 26, 2009
| 1 Comment
| Internet in India

How popular is Orkut in India?  How many Indian users on Orkut? Which communities are favoured by Indians on Orkut? What does Orkut tell us about the likes and dislikes of the nation? Can a social networking community truly gauge the pulse of a nation? Orkut claims it has 17 million ‘active’ users in India…

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Posted in Internet in India Tagged Google India Zeitgeist 2009, Orkut Zeitgeist 2009, Orkut's Popularity in India 1 Comment

Facebook Users in India

July 8, 2009
| 2 Comments
| Internet in India

13 Million Facebook users from India as on 16th September 2010(for the latest numbers scroll down to the end of the post or continue reading to understand FB’s phenomenal progress in India) Facebook as a social networking medium has grown by leaps and bounds in India. This is significant because India (and other countries like Brazil…

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Posted in Internet in India Tagged All Facebook Users in India, Facebook, facebook advertising india, facebook india, facebook users india, Facebook Vs Google Adwords, orkut vs facebook, Sheryl Sandberg 2 Comments
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