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Analytics

Track, track, track! Gain deeper insights into your audiences, prospects and customers. Big or small, data is definitely the key to your success online

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Pay Per Click & Indian Elections 2009

February 26, 2009
| No Comments
| Found on the Web, Pay Per Click, Uncategorized

We are all aware that the webosphere or blogosphere or whatever you want to call it has exploded over the last few years in India. The highly successful “Pink Chaddi Campaign” run by the “Consortium of Pub Going, Loose & Forward Women” and orchestrated primarily through the synonymous Facebook group is a case in a…

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Google Searches & Facebook Status Updates

January 28, 2009
| No Comments
| Found on the Web, Uncategorized

These two stories caught our attention recently. The first one makes you wonder about your privacy and its invasion by the search behemoth. Although recent regulations have forced Google, Yahoo and others to limit maintaining search histories to six months, how much info on us do they already have?.  Can you profile a person’s character…

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Negative Keywords in PPC

December 4, 2008
| No Comments
| Pay Per Click, Uncategorized

The more said about the effectiveness of contextual advertising in PPC..the less. Most advertisers today have realised that catching the potential customer at the time of research or purchase intent is the best way to assure a conversion. Google Adwords allows you to place text or image ads in their network of sites and publishers thereby…

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