Google sitelinks could be considered another measure of a website’s popularity. Sitelinks are those links that appear below the search result and most often represent the most popular, often clicked links on the particular website.
Google says that sitelinks are automatically generated and there is no way to influence their appearance.
You may have noticed that recently Google has changed the way these sitelinks appear on the search results pages. Now they seem to be lined up in a horizontal line and appear for more than one result.
High time we say!. I for one am always convinced that any website that has website links appearing in the search results are genuinely popular and almost always don’t look beyond that result. We would like to believe that this new policy of having a ‘second’ and a ‘third’ prize ensures a more even distribution of traffic.