Domino’s YouTube video fright!

“Nothing is local anymore,” Domino’s spokesman Tim McIntyre says. “That’s the challenge of the Web world. Any two idiots with a video camera and a dumb idea can damage the reputation of a 50-year-old brand.”

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Domino’s  got it right! Thay apparently responded pro actively to this malicious campaign by couple of their disgruntled employees.

What we are asking is …did they?

1) While it’s true, that it’s important to manage social media. Does this mean that you have to keep a tab on all the idiots out there? or just the popular ones?

2) YouTube’s role in this episode, Where do they draw the line? If Domino’s can’t protect themselves from malicious evil mongers, what do ordinary folks do?

3) Google AdWords has a ‘use of brand names’ policy albeit that too is on shaky grounds. Shouldn’t YouTube have the same? Would they be happy, say, if a video were to pop out tomorrow with the title  “YouTube’s Secret Porn Channel”

4) Although the first video was removed, at the time of writing this post the video has been re-uploaded by another apparently over zealous ‘consumer friendly’ person and has  generated more than 70,000 views. Somebody trying to make a quick buck? Are the people at YouTube asleep?

5) Lastly, one needs to ponder as to why this video became so popular? have all those ghastly “outrageous, unbelievable, etc video” shows on TV whetted our appetite for more? Are we looking for confirmation of our worst fears?