Facebook has now more than ever become a potent force on the web and also a “parallel” internet. Optimization on Facebook is a must for every organization, brand and individual.
Facebook General Growth
- More than 250 million active users
- More than 120 million users log on to Facebook at least once each day
- More than two-thirds of Facebook users are outside of college
- The fastest growing demographic is those 35 years old and older
Facebook User Engagement
- Average user has 120 friends on the site
- More than 5 billion minutes are spent on Facebook each day (worldwide)
- More than 30 million users update their statuses at least once each day
- More than 8 million users become fans of Pages each day
Facebook Applications
- More than 1 billion photos uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
- More than 2.5 million events created each month
- More than 45 million active user groups exist on the site
Facebook International Growth
- More than 50 translations available on the site, with more than 40 in development
- About 70% of Facebook users are outside the United States
Facebook Platform
- More than one million developers and entrepreneurs from more than 180 countries
- Every month, more than 70% of Facebook users engage with Platform applications
- More than 350,000 active applications currently on Facebook Platform
- More than 200 applications have more than one million monthly active users
- More than 15,000 websites, devices and applications have implemented Facebook Connect since its general availability in December 2008
Facebook Mobile
- There are more than 30 million active users currently accessing Facebook through their mobile devices.
- People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
- There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products
Source: Facebook