Google Trends lets you delve into the human search behaviour (using Google off course!) on the internet circa 2004. Can TV mold opinions? Can TV ads directly impact online behaviour? Well here is some startling proof of that! It starts with an episode (“Joy to the World” Season 5, episode 11) of ‘House’ the wildly…
Whenever a topic or a social action becomes the rage of the world more specifically the US first, it is enshrined in a movie for posterity. Books, magazines all do the same, but the reach and appeal of the cinemas is far beyond that of any the other media. We decided to list all the…
It all started this morning… We have the SemKraft corporate presentation on Slideshare which talks about SEO, PPC, Web Analytics and SMO and we put this in a few weeks back. I was quite happy when it got a few views and a couple of people favourited it too! But frankly speaking if you want…
” State of the Internet” report is in the latest quarterly study by Akamai Technologies, the US-based internet content distribution giant. India, says the report, has an average internet connection speed of just 772 Kbps compared with the global average of 1.5 Mbps. India ranks 93rd globally for broadband adoption (with 3.74 per cent connections…
Are we the first to notice this? We didn’t check but nevertheless we feel quite strongly about this and wanted to know what the rest of the world thought about it. Ask.com the Search Engine that has often been hailed as the one that pioneered a lot of technology but missed the bus when it…
The more said about the effectiveness of contextual advertising in PPC..the less. Most advertisers today have realised that catching the potential customer at the time of research or purchase intent is the best way to assure a conversion. Google Adwords allows you to place text or image ads in their network of sites and publishers thereby…
The blog is here. Long live the blog! On this blog it will be our attempt to share with the world what we know about the web. The focus will be on Search Engine Optimization, Pay Per Click and Web Analytics but we will also bring in Social Media Marketing, Viral Marketing, Content Management, email…
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